Porsche Stays in Atlanta

Porsche moves to AtlantaPorsche Cars North America (PCNA) has decided that their headquarters will permanently stay in Atlanta, Georgia.  Porsche has been in Atlanta for 13 years already and after a year long study of the benefits of staying put in Georgia (along with other states that were evaluated), they made the call to the Atlanta Mayor Kasim Reed and set up camp for good.

“Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth,” said Detlev von Platen, President and CEO of Porsche Cars North America. “At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region.”

The new Porsche headquarters will be set up in Hapeville which is near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport.  It will consist of modern offices that will accommodate 400 employees which is the best part of their move since it will greatly help the unemployment situation in the metro Atlanta area.  The headquarters will also include a Technical Service Center, Training Center, Porsche Financial center (which is currently based out of Lisle, IL) and a state of the art “Customer Experience Center” where customers can get behind the wheel of their favorite Porsche and drive on a closed road course to experience first hand just how well the Porsche handles and show off the cars capabilities in the best possible controlled environment.

“We welcome the entire Porsche team to Atlanta’s newest corporate center, the innovative Aerotropolis complex,” said Kasim Reed, the mayor of Atlanta. “Porsche’s decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home. The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the world’s busiest airport in Atlanta.”

Jim Ellis Porsche is equally excited about the move since it allows a much better communication between the Atlanta Porsche dealer and the headquarters. Not to mention the added benefit of being able to utilize the Customer Experience Center to further support the sales process.  The move-in date is currently scheduled for the second half of 2013 and for a move so magnamimous in size, it’s an impressive launch date and one we’ll be greatly anticipating.

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